Ericsson - Mobile World Congress
Creative Director
Following two years no show at the congress, Ericsson aspired to come back with a Bang in 2022. I was responsible for pitching and delivering the Imagine Gallery, a six room immersive journey depicting life in 2030. The 6000 square meter first of its kind concept in Barcelona was a success for the brand and was followed by two more successful years at MWC in 2023 and 2024
Nike - Rebel Girls Tour
Creative Director
Nike had a powerful goal: encouraging girls to feel confident through football. As the Women’s World Cup began the Nike Rebel Girl Tour, a fully kitted-out bus, made it’s way to London and Paris. An inclusive digital ball game, a vision board station and a freestyle area, were just some of the fun that went along for the ride, creating an inspiring space for girls be unapologetically themselves.
Rolls Royce - Ghost Global Launch
Creative Lead
Simplicity was at the heart of the new Ghost launch experience. The concept of ‘post opulence’ was the driving force behind this design. Knowledge, participation and inspiration were heightened to create a three part multi-sensorial reveal journey. This resulted in the creation of an experience as pure, simple and as unforgettable as the Ghost itself.
Disney - Content Showcase
Creative Director
Set within Singapore’s most iconic landmark, Marina Bay Sands, the annual Disney Content Showcase unveiled all APAC titles for the year in an epic celebration. At its heart was an immersive plenary stage featuring exclusive content reveals, Q&As, and inspiring speeches. Beyond the main hall immersive booths brought Disney’s key titles to life, while press junkets and star meet-ups added sparkle across the two-day event.
Jaguar Land Rover - Evoque Experience
Creative Lead
The Evoque experience was created to launch the new Land Rover Evoque. This three day jam-packed event at the heart of Shoreditch
comprised of a launch reveal, a party, talks, cooking classes, VR drawing, Kobox sessions and more - all designed to tell product stories around design, capability and sustainability.
A few more projects...
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